CSR (Corporate Social Responsibility)
Corporate Social Responsibility (CSR) is a concept that an organization –not specifically a company- has various forms of responsibility to all its stakeholders, including consumers, employees, shareholders, communities and the environment in all aspects of the company’s operations including economic, social and environmental aspects.
In carrying out its activities a company or organization must base its decisions not only on its impact on economic aspects, such as profitability or dividends, but also to consider the social and environmental impacts that arise from its decision whether for short or long term.
Therefore, CSR is closely related to “Sustainable Development” where CSR can also defined as a company’s contribution to Sustainable Development Goals (SDGs) by impact management to minimize the negative impacts and to maximize the positive one on all its stakeholders.
According to Kotler and Lee, there are six CSR models that can be applied in companies, namely:
- Cause Promotion
- Cause Related Marketing
- Corporate Societal Marketing
- Corporate Philanthropy
- Community Volunteering
- Socially Responsible Business Practice.
During its 10 years experiences in the CSR industry, Filantra saw that CSR is the right concept and solution that can create a sustainable impact on society.
CSR is nothing but a long-term investment for the company, which can produce benefits that can be directly felt or benefits that will be derived later in the future.
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