PARTNERS:
PT. Tokopedia

INDUSTRY:
Electronic Trading Company (Online Store)

OBJECTIVES:
Tokopedia, which is an electronic trading company, also supports MSME players through a program entitled “MSME Empowerment Class with Tokopedia”.

CHALLENGE:

The rapid development of information technology with various options has changed the business patterns of Small Micro and Medium Enterprises (MSMEs), one of which is by utilizing digital platforms as a means of selling. 

However, there are still many problems faced by MSME actors to continue to exist to compete with other business actors.

SOLUTIONS:

The program, which has been running in 12 cities in Indonesia, is an MSME entrepreneurship training class with the power of e-commerce education with various materials about entrepreneurship.

On Wednesday, September 21, 2022, Tokopedia again provided training to MSME players at the Islamic Center Building, Sukabumi, West Java and was attended directly by Mr. H Achmad Fahmi as Mayor of Sukabumi and Mr. Asep Nurdin as CEO of Filantra. 

Around 100 participants from MSME actors attended and were provided with online product marketing materials and opened an online store at Tokopedia by Trainer Ibu Dina Yopita.

This activity was welcomed and brought to the attention of the Mayor of Sukabumi, Achmad Fahmi said that in this digitalization era we cannot stem the progress of the times, because everything is digital, MSME actors should also prepare themselves otherwise they will be left behind, one of which is by marketing. “Especially this time, Tokopedia is present directly in Sukabumi City,” he concluded.

With the MSME empowerment class program with Tokopedia, the training participants are expected to be able to make optimal sales online so they can improve marketing and be more competitive and more advanced.