PT MIGAS HULU JABAR RAISING MSMEs WITH MARKETING TRAINING
PT MIGAS HULU JABAR RAISING MSMEs WITH MARKETING TRAINING
PARTNERS:
PT Migas Hulu Jabar
INDUSTRY:
Oil and gas
OBJECTIVES:
In supporting the development of MSME actors, PT Migas Hulu Jabar ONWJ provides guidance and business capital assistance to micro, small and medium enterprises in the city of Bandung.
CHALLENGE:
The development of MSMEs in Indonesia continues to increase from year to year, this is due to increasing economic growth. The presence of MSMEs is also able to restore the wheels of the Indonesian economy, especially during the pandemic.
Although the development of MSMEs continues to increase, these business actors are still experiencing various challenges, one of which is regarding product marketing. MSME actors are required to be creative and innovative in formulating marketing strategies.
SOLUTIONS:
The program, which is located in the Ring 1 area of PT Migas Hulu Jabar ONWJ, has been running for 3 months. The last coaching was carried out on Saturday, August 13, 2022 and was attended by a number of MSME actors in the city of Bandung with the material presented on marketing training.
“Many thanks to PT Migas Hulu Jabar ONWJ and Filantra for their guidance and capital assistance to me and other MSME actors. During the 3 months I followed the coaching, I got a lot of new knowledge and knowledge. Once again, thank you very much, this will be a provision for me in developing my business,” said Mrs. Yesy, one of the beneficiaries.